An Awesome List by SEO Expert Carmelo Cerrelli of Five Free SEO Tools That You Must Have

October 17, 2014
 
Properly utilizing SEO tools are crucial in allowing you to have a better understanding of how the industry works. Unfortunately, the majority of advanced SEO tools available on the Internet are very expensive.

The SEO industry evolves rapidly, so it is essential to keep an eye on what is out there to help you be more effective and responsive to the daily digital marketing tasks.

When you are optimizing your own website or a client’s, you will need some effective SEO tools to get you started. If you have the budget, you can certainly pay for the best SEO tools the Internet has to offer. But if you are like most and cannot afford that then properly utilizing the availalble free tools is your alternative.

In order to make all the key stages of your SEO process cost effective, here is an awesome list by SEO expert Carmelo Cerrelli of five free SEO tools, with highlights of their SEO benefits.

Google Analytics (Analytics Tool)
An invaluable tool for analyzing and understanding how people use your website, it will help any beginner get a sense of what is measured (website traffic, conversions, audience, etc.) and therefore what is important.

Keyword Planner (Keyword Research Tool)
Keyword research is an incredibly important aspect of SEO and all SEO campaigns should begin with it, since you have to know what and where to optimize. Even the most advanced SEO professionals use this tool for their research. This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try.

Keyword Planner replaced Google’s Adwords Keyword Tool, which was among Google’s classic keyword research tools.
Open Site Explorer (Competitive Intelligence, Link Research and Link Building Tool)
This tool will help you find link opportunities through competitor backlink research. Moz built Open Site Explorer to help you determine if you can earn the same links that your competitors have earned while also doing a bit of snooping by seeing backlinks, anchor text, popularity metrics and more.

Social Crawlytics (Social Analytics Tool)
Social Crawlytics is a site-crawl-based competitive social analytics tool that allows you to conduct competitive research by showing you your competitors most-shared content. The tool provides page-by-page social metrics, author popularity and a breakdown of page level shares by social network.

Google Webmaster Tools (Tools Suite, Diagnostic Tool)
Google Webmaster remains a must-have resource of diagnostic and health tools for website owners. The tool allows you to monitor the indexing of your website, keyword clicks, Sitemaps and lists of external as well as internal links to your website.

Conclusion
As a beginner, SEO expert Carmelo Cerrelli highly recommends using and learning more about these five free SEO tools and what they can offer, rather than just quickly buying a tool that costs a lot of money. So once you have the budget and know what you are looking to accomplish, then you can move on to a more advanced option. But for the time being, these free SEO tools are more than capable of getting the job done.